Industry Insights

Mobility analytics has the power to help even the data-rich financial sector gain insights that would not be possible otherwise
 

Why retailers need to harness the emotive experience of shopping to drive customer growth in Quebec

Data-based avatars enable the City of Toronto to connect with hard-to-reach parts of the community.

Here are some of the key takeaways from ICSC RECon 2018.

Whether you have limited data or high quality files, mobile data will help you address your key business challenges.

Examine the voter turnout patterns of population segments and how the political parties can encourage communities to engage in the political process. Part one of our 2018 Ontario election blog series.

According to the biggest names in the retail sector, data, analytics and technology are the keys to delivering the best customer experience.

Read about gender differences in education, employment, labour, immigrant and aboriginal education, and the implications for businesses and marketers.

Release covers three topics: immigration and cultural diversity, aboriginal peoples and housing.

The fourth wave of data from the 2016 Census was released this morning, covering income of individuals, families and households for various demographic groups and at several levels of geography.

Canadian life is diversifying, with non-traditional forms of families and households growing along with the variety of languages spoken.

Large urban areas grow but smaller urban and rural areas see declines.

Today’s 16- to 35-year-old consumers are hot commodities that both retailers and manufacturers are eager to convert into shoppers and buyers.

By layering a geodemographic segmentation system like PRIZM5 into a traditional LTV analysis, marketers can gain further understanding into Lifetime Value scores.

There is plenty of information available to help us understand how much Canadians are spending on their cellular services and what drives the current mobile market.