Get exceptional performance with a customer-centric culture.
Use powerful analytical tools such as geotargeting, customer segmentation and predictive analytics to drive greater profitability, market share and operations efficiencies. We have the expertise to help you navigate the increasingly competitive automotive marketplace and build customer satisfaction, loyalty and advocacy.
Enhance the customer experience to drive retention
Combine your customer data with demographic, lifestyle and values data to create detailed customer personas. Profiling customers can help improve inventory planning, inform pricing strategies and develop customer service plans. Discover what drives customer leakage and then improve retention through timely offers and personalized messaging based on what your customers value.
Optimize marketing effectiveness and spend
Deliver the right message to the right customer when it matters the most. Leveraging data and segmentation can help refine your media strategies by understanding customers' media consumption habits, preferred marketing channels and trusted media sources. You can also discover customers’ hobbies and sporting interests to help inform sponsorship opportunities and develop win-back promotions.
Who We Work With
Trusted by Leading Automotive Brands and Companies
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“Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.”
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“The foundation of the EA data is to determine who we are already selling vehicles to and where can we find more of them. Most dealers plan to use the information in their marketing plans.”
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We Know Data
Enhance your dealer data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the automotive sector.
Segmentation - PRIZM®
PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your automotive customers.
Demographics - DemoStats
DemoStats features variables on population, family structure, household size and type, ethnic diversity and income. Create target groups by analyzing your best customers and grouping them in demographically similar customer segments.
Psychographic - SocialValues
Understand your customers’ mindset, learn what matters to them most and see how it affects their purchase decisions. Develop communications and creative strategies to engage your customers based on their view of the world.
MobileScapes
Develop trade areas and consumer profiles by understanding who visits your dealership versus the competition. Gain insight into what your trade area looks like, where your visitors likely live and work and who your real competition is.
Want to know more about our Products and Services?
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Meet our Automotive Sector Practice Team
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Allison Whiteside
Vice President, Business Development
With more than 20 years of experience in the marketing analytics industry, Allison has extensive expertise in consumer segmentation, predictive analytics and building mutually beneficial business relationships. Prior to joining Environics Analytics, she held the position of the Director of Alliances at Pitney Bowes Software/MapInfo, previously Compusearch. Allison holds a Bachelor of Commerce degree in management and economics from McGill University.Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
Automotive Sector Insights and Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Measuring Dealership Foot Traffic
See how mobile movement data can be used to better understand your dealership traffic and that of competitors.
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Join a Webinar
Register for upcoming webinars or view previous presentations and recordings.
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Industry Insights
Find timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and data analytics to inform recovery planning.
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