Healthcare

Administered by Statistics Canada, the Canadian Community Health Survey collects detailed information on the health status of Canadians. CommunityHealth takes those survey results and provides marketers with approximately 600 variables to better understand and target Canadians based on health-related topics, including their ailments, health care utilization, self-esteem, body mass index and fitness level. This dataset is based on more than 120,000 respondents, aged 12 and older, from households across all provinces and territories. See variable lists

Any organization interested in better understanding the health propensities of the population in an area or health-related attitudes and activities of Canadians, can benefit from the CommunityHealth data. Municipal public health departments can identify high-priority locations for flu-shots. Consumer packaged goods companies can identify the physical activities their consumers prefer and then determine optimal cross-promotional opportunities and event sponsorship proposals. Pharmaceutical companies looking to understand usage potential for a new drug can use CommunityHealth to find PRIZMsegments where individuals are more likely to suffer from that condition. This analysis can help determine where to focus marketing efforts and how to craft effective messaging. Contact us to discuss your opportunities

Data collection in the healthcare industry is allowing organizations to better understand the needs of the patients. By using analytics tools such as predictive modelling, you can predict with a high degree of accuracy areas that have the greatest prevalence of a condition such as diabetes or asthma. You can then maximize the returns on your budgets by personalizing communications regarding prevention and treatment programs. Combining your data with our databases can help you define the right audience, understand their attitudes and behaviours and create targeted messaging sent through the optimal channels. See consumer insights.

Whether you are a pharmacist, physiotherapist or dentist, mobility data can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns. Mobility analytics can enhance what you know about visitors to an area: where they come from, competitors they visit and how competitive trade areas interact. Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See mobility analytics

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION