Not For Profit
Helping the not-for-profit sector realize their mission
Use data analytics to gain a deeper understanding of your constituents and improve the outcomes of your fundraising and awareness campaigns. Build personas to improve campaign engagement, craft sponsorship proposals using brand consumption details or prioritize prospects and giving levels through predictive modelling.
Better understand your donors and prospects
Improve acquisition rates and retain your donor base. Using segmentation, demographics and behavioural data, create personas based on what your donors value, how they behave and what their interests are. Track growth and retention of event participants and volunteers. Identify new ways to engage communities based on cultural, ethnic or linguistic origins.
Profile prospects and model capacity for giving
Use predictive analytics, along with financial, lifestyle and geographic databases, to identify and rank potential prospects, profile their net worth and estimate their capacity for giving. Whether asking for a major gift, planned gift or monthly gift, improve your return on fundraising efforts by finding and cultivating your optimal constituents.
Target donors and corporate sponsors
Create more effective marketing campaigns based on messaging that resonates with your constituents’ values and beliefs. Understand their media consumption habits and preferred channels. Expand your corporate sponsorship programs by approaching the brands your constituents consume and therefore have the best opportunity to produce results for your partners.
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"The visitor insights we uncovered using EA's data are helping us engage with new and existing audiences in more meaningful and impactful ways. As a small non-profit gallery, this allows us to make the most of our limited resources." -
“Insights gained from Environics Analytics’ data gave us the information and confidence needed to elevate our admissions and fundraising efforts. We are now able to better target potential new students and prospective donors with increased precision and results." -
“Without Environics Analytics, we would not have been able to achieve this success.”See the Case Study keyboard_arrow_right -
“Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”See the Case Study keyboard_arrow_right
We Know Data
Enhance your constituent data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and financial data. Here are a few of our databases that support the needs of the not-for-profit sector.
Maximize the potential of your existing donor base. DonorRank can determine the capacity and engagement levels for all of your supporters to help you focus on your best prospects.
PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your donors and volunteers.
Assess the capacity of prospective donors by examining approximately 30 income, wealth and expenditure variables from WealthScapes. Append estimates to prospect lists for screening and predictive modelling.
Learn what matters the most to your donors and see how it affects their giving decisions. Psychographic data will allow you to develop communications strategies to engage donors based on their view of the world.
Want to know more about our Products and Services?
Get in touch. We're ready to help.
Frequently Asked Questions
Mobile analytics can enhance what you know about who attends events, festivals, charity races, gallery openings etc. It can be instrumental in determining if sponsorship initiatives are aligned with your target market. Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See Mobile Analytics
Fundraising is the lifeblood of nonprofit organizations. However using tactics like bulk mailings can be costly and targeting prospective donors with messages that aren’t relevant to them is ineffective. By using analytics tools such as predictive modelling, you can predict with a high degree of accuracy who is mostly likely to give. You can better the returns on your marketing spend by personalizing your donor’s experience. Our data can help you define the right audience, understand what is important to them, create targeted messaging and then reach that audience through their preferred channels. See consumer insights.
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION
We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data as well as develop a roadmap of analytical priorities. Our nonprofit sector practice leaders have the broad strategic expertise and deep sector experience to help address your key business challenges. See our services
Meet our Not-For-Profit Sector Team
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Allen Davidov
Senior Vice President & Practice Leader
Allen Davidov, MBA, CM. is the Senior Vice President & Practice Leader of the not-for-profit, energy, and tourism sectors at Environics Analytics. With over twenty years of experience in marketing, analytics, and fundraising, he has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. Prior to joining EA, Allen successfully led marketing, and a variety of fundraising programs at several organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation Ontario Region, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation. Allen is also an active member of the Canadian Marketing Association (CMA) Not-For-Profit Council, a Travel and Tourism Research Association (TTRA) Canadian Chapter board member, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool, a Bachelor of Commerce degree from Ryerson University (now Toronto Metropolitan University), a Creative Advertising diploma from Centennial College, and a Chartered Marketer certificate from the Canadian Marketing Association.
Mitchell Hillier
Director, Business Development - Not For Profit Lead
Mitchell is Director of Business Development working with clients in the Not-For-Profit and Education sectors. In this role, Mitchell helps to maintain and grow existing client relationships by working with them to solve their business challenges using Environics Analytics’ suite of data products and analytics services. Mitchell’s previous experience in a client services role positions him to provide expert advice that add immediate and actionable recommendations across these different sectors. Mitchell graduated from Western University, receiving a Bachelor of Science degree with an Honours Specialization in Biology.
Why Choose Environics
We've got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Company Statistics
Awards and Recognition
Meeting the highest standards of data privacy and security
Not-For-Profit Sector Insights and Industry Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Take the careful next step of understanding who your new supporters are and what their journey with the organization should look like.
Small investments in data and analytics tools can produce big results across the organization.
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Read about EA's recent mobile movement studies and insights from our industry experts.
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