Education
Grow student and alumni recruitment programs and fundraising initiatives
Improve the outcomes of your enrollment, alumni relations and fundraising campaigns. Whether you are a school, college, or university, we provide recruitment and advancement departments with a deeper understanding of your community and identify what resonates with your students, alumni and donors.
Optimize recruiting and student enrollment
Understand your student population - who they are, where they live and what’s important to them – to identify new markets that are most likely to respond to your value proposition. Create personas to build more effective campaign messaging and build strategies to improve marketing ROI.
Improve fundraising and advancement efforts
Whether asking for a major, planned, or monthly gift, improve your return on fundraising efforts by understanding your alumni and gift-givers, their net worth and capacity for giving. Create effective campaigns that resonate with their values and execute in their preferred media channels.
Find the best location for your next campus
Identify the key drivers of school success through location-based analytics. Estimate the opportunity and market size, understand school catchment areas, household composition, how far families are willing to travel and the effect of competition on site location.
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“Insights gained from Environics Analytics’ data gave us the information and confidence needed to elevate our admissions and fundraising efforts. We are now able to better target potential new students and prospective donors with increased precision and results." -
“By looking at our donors through the lens of PRIZM and SocialValues, we were able to see the types of donors who share our values and are most likely to be responsive to our campaigns, as well as where to find them.” -
“Some of our findings blew away the fundraisers. We showed that we could accurately identify the major giving potential of nine out of 10 individuals who had already given us a major gift based solely on where they live and data recorded within our CRM system.”See the Case Study keyboard_arrow_right
We Know Data
Enhance your data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and financial data. Here are a few of our reliable and up-to-date databases that support the needs of the education sector.
DemoStats features variables on population, family structure, household size and type, ethnic diversity and income. Create target groups by analyzing your student population and grouping them in demographically similar segments.
PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your student households.
WealthScapes is Canada’s most comprehensive financial database. Quantify the assets and liabilities of Canadian households - determine net worth, including average real estate values and discretionary income of households in your market.
Learn what matters most to your alumni and see how it affects their giving decisions. Psychographic data will allow you to develop communications strategies to engage alumni based on their values and view of the world.
Want to know more about our Products and Services?
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Frequently Asked Questions
We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). In addition, we only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We are also conversant with the requirements of the General Data Protection Regulation (GDPR) coming in the E.U. and ensure that our compliance policies for Canada and the U.S. are consistent with the GDRP.
We can help you identify the key drivers, both positive and negative, that are statistically correlated with performance. By combining school location variables, including student address data, competition, PRIZM profiles, location demographics, and more, we can help you see the factors that have the greatest impact on the success of your school. Our reports will clearly show you how far students are willing to travel to your school, the effect of competition and the relative demand in your catchment area and more.
Finding donors to financially support a school’s overall mission and academic programs is always a difficult task. Enhance your fundraising programs by segmenting constituents using PRIZM to gain insight into alumni and past donors, including their demographics, lifestyle and estimated giving capacity. Turn these insights into action by personifying targeted segments, and developing communications that speak to what matters to them most and how their values influence their decisions.
See segmentationBy combining your first-party school location and student household data with our consumer and market data, you can generate deeper student insights—who they are, where they live, their values and purchase behaviour. Using these insights, you can refine your marketing campaigns with relevant messaging and build digital and traditional media plans based on your target’s media consumption habits and preferred channels.
Education Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Allen Davidov
Senior Vice President & Practice Leader
Allen Davidov, MBA, CM. is the Senior Vice President & Practice Leader of the not-for-profit, energy, and tourism sectors at Environics Analytics. With over twenty years of experience in marketing, analytics, and fundraising, he has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. Prior to joining EA, Allen successfully led marketing, and a variety of fundraising programs at several organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation Ontario Region, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation. Allen is also an active member of the Canadian Marketing Association (CMA) Not-For-Profit Council, a Travel and Tourism Research Association (TTRA) Canadian Chapter board member, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool, a Bachelor of Commerce degree from Ryerson University (now Toronto Metropolitan University), a Creative Advertising diploma from Centennial College, and a Chartered Marketer certificate from the Canadian Marketing Association.
Mitchell Hillier
Director, Business Development - Not For Profit Lead
Mitchell is Director of Business Development working with clients in the Not-For-Profit and Education sectors. In this role, Mitchell helps to maintain and grow existing client relationships by working with them to solve their business challenges using Environics Analytics’ suite of data products and analytics services. Mitchell’s previous experience in a client services role positions him to provide expert advice that add immediate and actionable recommendations across these different sectors. Mitchell graduated from Western University, receiving a Bachelor of Science degree with an Honours Specialization in Biology.
Why Choose Environics
We've got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Company Statistics
Awards and Recognition
Meeting the highest standards of data privacy and security
Education Sector Insights and Industry Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Learn how Pickering College was able to craft compelling messaging and direct it towards receptive households to increase enrollment.
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Read about EA's recent mobile movement studies and insights from our industry experts.
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