Telecommunications
Build the brand and grow your market share.
Discover new opportunities with prospects and allocate subscriber marketing investments strategically. Distinguish between “cord-cutters”, “early adopters” and “fully connected” subscribers, analyze trade areas to determine households purchasing behaviours, develop product-specific promotions and create targeted advertising campaigns.
Build stronger subscriber connections
Create a single, shared view of your subscribers across the enterprise. Using profiling and segmentation, build a common language within your organization and create a more consistent experience across all channels. Reduce churn by allocating resources to the areas of highest-value. Predict the next best products to accelerate growth with new subscribers and proactively identify and engage those at-risk.
Boost your subscriber acquisition efforts
Attract more prospects by identifying the factors that influence purchase decisions and targeting consumers most likely to respond to your product and service offerings. Analyze data to determine who shops brick and mortar vs. online, assess competitive activity and identify the best locations for activations and brand events.
Optimize marketing spend for better returns
Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Differentiate brand messaging based on lifestyles, attitudes and values. With mobile analytics, you can track and profile those who have been exposed to your outdoor advertising and who has visited your retail locations at various times of day. Inform your execution strategies by understanding consumers’ consumption habits, media preferences and preferred marketing channels.
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"We used to sell boards manually, but now we can profile our boards using a data-based system. Our whole approach shifted to where we tell our clients, ‘it’s not about where you want to be but who you want to reach.'" -
“We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company."See the Case Study keyboard_arrow_right -
“If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”See the Case Study keyboard_arrow_right
We Know Data
Enhance your marketing initiatives with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few key databases that support the telecommunications industry.
PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze, understand and reach your subscribers.
Our range of Opticks behavioural databases give you insight into your target audiences across their traditional and social media habits, online and offline shopping behaviour, as well as retailer preferences and shopping profiles.
Use our industry-leading demographics for a range of applications including creating key marketing segments, analyzing trends by geography and optimizing your merchandising mix.
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Frequently Asked Questions
Using segmentation and behavioural databases, you can understand the needs and behaviours of your target market. You can then boost the effectiveness of offers and promotions by defining the right segments to target and creating the right message sent through the optimal channels.
Mobile Analytics can enhance what you know about who attends sporting events, concerts, festivals, shopping centers, etc. It can be instrumental in determining if the experiential events, sampling campaigns or in-store promotions you sponsor attract the consumers that match your target audience.
It can also be used to identify consumers and their behaviours at competitive locations. We use mobile data that is an anonymized and permission-based collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobile data is collected only if consent is provided by the individual.
Our data is fully privacy compliant. We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). We only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR).
Meet our Telecommunications Practice Team
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Allison Whiteside
Vice President, Business Development
With more than 20 years of experience in the marketing analytics industry, Allison has extensive expertise in consumer segmentation, predictive analytics and building mutually beneficial business relationships. Prior to joining Environics Analytics, she held the position of the Director of Alliances at Pitney Bowes Software/MapInfo, previously Compusearch. Allison holds a Bachelor of Commerce degree in management and economics from McGill University.
Why Choose Environics
We've got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Company Statistics
Awards and Recognition
Meeting the highest standards of data privacy and security
PRIZM is a registered trademark of Claritas, LLC.