AccultuRates

AccultuRates assigns Canada’s two largest visible minority groups—the Chinese and South Asian populations—to one of six AccultuRates segments to help you understand in greater detail language, channel and behavioural preferences of these groups at the neighbourhood level. Because the composition of visible minority Chinese and South Asian households is not uniform, it is important for marketers to identify language preferences, key drivers of purchase decisions and the degree of affinity with Canada versus their homeland. In addition, the segments of both groups have been characterized with select variables so users can gain a detailed understanding of their purchase behaviour, lifestyle activities and media preferences.

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Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

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Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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