ClickScapes
Understand online behaviour, click by click
With ClickScapes, you’ll understand how people connect with digital platforms and use that knowledge to make smarter business decisions. It tracks visits to thousands of websites and mobile apps so you can spot trends, reach customers across channels and stay ahead of the competition.
ClickScapes is built using aggregated and de-identified data from both mobile and home internet web behaviours, along with DemoStats demographics, PRIZM segmentation and EA models. It is “Big Data” harnessed and normalized using benchmarking data, AI and data science best practices.
It strengthens your web analytics and helps you understand your customers in greater depth because it provides clear, reliable insights into digital trends at a local level.
Profile your website visitors and app users, and compare to those of your competitors.
Monitor weekly and monthly trends to track web visits to your digital properties, your categories and your competitors.
Plan your communication strategy across media channels with richer website and app usage data.
Want to Demo ClickScapes?
Explore ClickScapes Power BI Dashboards
Experience ClickScapes on interactive Power BI dashboards, designed to provide high-level trends, comparisons and in-depth PRIZM profiles of web and app visitors.
Begin your analysis by looking at the most visited websites or apps in your category and geography. Get a high-level look at the trend over time and the PRIZM profile of visits.
Compare traffic to your own and your competitors’ websites or apps over time. Filter based on geography and PRIZM segments.
Dive deep into the PRIZM profile of visitors to one or many websites or apps. Identify winning and losing segments visiting your web properties, and create your own target groups within the dashboard.
Frequently Asked Questions
ClickScapes is designed to capture web behaviours of Canadians. Web behaviours for international visitors are outside the scope of ClickScapes and are not captured in the data.
More Data to Choose From
Enhance your data with our privacy-compliant, authoritative databases. Choose from over 60 databases including financial, demographic, segmentation and behavioural data.
MobileScapes helps you to identify who is visiting your locations. Understand where your customers live, work and how often they visit.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data. We offer five proprietary, privacy-compliant databases.
PRIZM® segmentation classifies Canadians into 67 unique lifestyle types to help you better analyze and understand your prospects and customers.