Resources
News Coverage
News Coverage
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Direct Marketing News: Visitor insights
Aug 30, 2019, 10:42 AM by Larry FillerFull story
Tourism New Brunswick needed more comprehensive visitor data to improve the effectiveness of its marketing initiatives, but it lacked the means to collect those data. Larry Filler explains how the agency used mobile location data to fill in the gaps.
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Maclean’s: Canada’s best communities
Aug 21, 2019, 11:02 AM by Maclean'sFull story
Maclean’s presents the results from their Best Communities in Canada 2019. Burlington, Ont. captured the top spot in the inaugural ranking.
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Direct Marketing News: Investing In privacy and security
Aug 8, 2019, 10:23 AM by James SmithFull story
Good companies talk about privacy and security; great ones back their words up with third-party audits. James Smith explains why Environics Analytics spends so much time, energy and resources to protect client privacy.
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The Voice of Retail Podcast: Helping retailers find the perfect location with Michele Sexsmith
Jul 5, 2019, 13:18 PM by Micheal LeBlancFull story
Michael LeBlanc, host of The Voice of Retail Podcast, explores how Environics Analytics is helping retailers streamline their site selection process.
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The Voice of Retail Podcast: Harnessing big data in retail with Michele Sexsmith
Jun 26, 2019, 16:13 PM by Micheal LeBlancFull story
Michael LeBlanc, host of The Voice of Retail Podcast, explores how Environics Analytics is helping CMOs understand the full power of digital and mobile data.
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The Insurance Podcast: How to improve the customer experience within the insurance marketplace
Jun 11, 2019, 10:32 AM by Pete TessierFull story
Data is everywhere in the insurance industry, but Stan Ivankovic explains why the insurance sector needs more data to get a more complete view of their customers.
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Direct Marketing Magazine: Using Consumer Insights to Market Shopping Centres
Jun 6, 2019, 13:42 PM by Emily AndersonFull story
Shopping malls serve more purposes than simply retail. Data and analytics are essential for understanding their tenants’ customers and finding growth opportunities.
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Municipal World: Using neighbourhood data to increase engagement, make better decisions
Jun 4, 2019, 12:11 PM by Meath C.Full story
Municipal governments collect treasure troves of data about their citizens. They must harness such data to deliver better services while remaining privacy-compliant.
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Canadian Grocer: Making Online Grocery Click
May 14, 2019, 21:15 PM by Josh LeviFull story
Intuition suggests that young, time-pressed families are most likely to buy groceries online. Data and analytics prove otherwise.
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BBC News Canada: Why Canada is a guinea pig for global markets
May 13, 2019, 20:40 PM by Jessica MurphyFull story
Danny Heuman, Chief Analytics Officer at Environics Analytics, talks to BBC News Canada about why companies look north when they need a test market.
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The Voice of Retail Podcast: Interview with Michele Sexsmith
May 3, 2019, 10:26 AM by Michael LeBlancFull story
Michael LeBlanc, host of The Voice of Retail Podcast explores how Environics Analytics is helping retailers understand the online shopping behaviours of their consumers.
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Direct Marketing Magazine: Knowing who’s at the party
Apr 25, 2019, 16:10 PM by Paul TyndallFull story
Event sponsorships are expensive yet difficult to measure in terms of effectiveness. Mobile analytics is a privacy-compliant solution to this problem.
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The Agenda with Steve Paikin: A perilous data deficit?
Apr 24, 2019, 12:02 PM by The Agenda with Steve PaikinFull story
The Agenda with Steve Paikin on TVO hosts a panel discussion on Canada's data deficit and what it means for policymakers.
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Retail Insider: Research shows significant regional differences in online spending in Canada
Apr 23, 2019, 08:48 AM by Mario ToneguzziFull story
Retail Insider explains how ClickSpend™ powered by J.C. Williams Group can help retailers to make informed decisions about their physical and online presence in certain markets.
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Financial Post: Move over, millennials — baby boomers are the ultimate untapped market
Apr 2, 2019, 15:00 PM by Ellen SamekFull story
"They’re active, healthy, they have money to spend, they’re interested and they’re curious." So why aren't more companies trying to draw them in?
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Retail Insider: ClickSpend™ shows how online purchasing preferences vary across Canadian cities
Mar 5, 2019, 13:18 PM by Mario ToneguzziFull story
It's crucial for retailers to understand online shopping behaviours from one neighbourhood to the next to help determine what products to sell and where brick and mortar locations should operate.
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Direct Marketing Magazine: Making sense of data trails
Mar 1, 2019, 10:31 AM by Danny HeumanFull story
Big data can help organizations get closer to the answers they are looking for, but geodemography is what makes these data actionable.
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Canadian Grocer: Why appealing to the aging population is money on the table
Mar 1, 2019, 08:56 AM by Josh LeviFull story
One in three adult Canadians are over the age of 55. Why grocers and consumer packaged goods companies should care.
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Direct Marketing Magazine: Using mobile analytics to profile consumers and target retailers.
Feb 10, 2019, 16:46 PM by Oscar ZaragozaFull story
Attracting aspirational and luxury brands to a mall is tough at the best of times. See how J. Richard Hill & Co. worked with Environics Analytics to solve this challenge.
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Global News: How much and what Canadian families buy online.
Nov 29, 2018, 13:38 PM by by Maham AbediFull story
Every neighbourhood type, every region, tends to purchase a similar amount online - what is fascinating is the variation between consumers in each province.