Resources
Industry Insights
Industry Insights
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Canada is Home to More Seniors Than Children
May 3, 2017 by Doug Norris, Ph. D.Full story -
First Data from the 2016 Census
Feb 8, 2017 by Doug Norris, Ph. D.Full story -
Hunting Millennials: The Exotic Ice Cream Episode
Jan 31, 2017 by Andrea LongmanFull story -
Taking Lifetime Value to a New Level
Jan 16, 2017 by Vito De FilippisFull story -
Canada: Diversity within Diversity
Nov 23, 2016 by Hassan AmarsiFull story -
The Buzz on the Cell Phone Market
Aug 16, 2016 by Amanda Manning and Stanley SuFull story -
Beyond “Moneyball”: Analytics Reveals Who Cheers For Which Sports
Jun 22, 2016 by Jim GreenFull story -
Omni-Channel Marketing: Not Your Father's Customer Journey
Jun 10, 2016 by Vito De FilippisFull story -
Why Marketers Should Support The 2016 Census
May 2, 2016 by Jan KestleFull story -
Using Data To Fill Retail Vacancies
Apr 25, 2016 by Emily AndersonBoth the retail and real estate industries are rapidly transforming as technology gives consumers more options for making and researching purchases.Full story -
The Diversity Of Millennials
Feb 29, 2016 by Doug Norris, Ph. D.To better understand and describe the diversity of Millennials, it’s useful to consult Environics Analytics’ segmentation system PRIZM5, which classifies Canadians into 68 distinct lifestyle types.Full story -
Does The 21st Century Belong To Women
Jan 28, 2016 by Joshua LeviFull story -
Millennials: The Generation Du Jour
Jan 22, 2016 by Doug Norris, Ph. D.Full story -
It's RRSP Season. Do You Know Who Your Investors Are?
Jan 18, 2016 by Sean MoloneyFor the Canadian financial services industry, the new year brings new marketing opportunities in the form of the RRSP season.Full story -
What's For Dinner?
Dec 21, 2015 by Jemicah MarasiganFull story -
A Perspective on Household Debt in Canada
Dec 18, 2015 by Peter MironFull story -
Elves and Reindeer
Dec 17, 2015 by Andrea LongmanFull story -
Drivers of Political Change: A Segment Analysis
Dec 15, 2015 by Rupen SeoniFull story -
Geek Of The Week: Zane Patel
Nov 12, 2015 by Jemicah MarasiganFull story -
Uncovering Social Values In The Buying Decision Process
Oct 31, 2015 by Mohad AliFull story