Resources
News Coverage
News Coverage
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Lifestyle Segmentation: An Interview with Jan Kestle, Founder and CEO, Environics Analytics
Nov 10, 2022, 12:57 PM by Kenna: Customer First ThinkingFull story
Hear from Jan Kestle, EA's President, about how lifestyle segmentation is more relevant than ever in understanding and connecting with customers
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City Centres Fall Behind Outlying Regions in Returning to Office, Environics Data Shows
Sep 6, 2022, 08:56 AM by The Globe and MailFull story
Environics Analytics analyzes how downtown cores are faring with return-to-work by using anonymized, privacy-compliant data from mobile devices, as well as neighbourhood demographics and business data
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Are We Listening? A View Into Americans' Compliance With COVID-19 Movement Restrictions
May 1, 2020, 07:30 AM by Environics AnalyticsFull story
Environics Analytics used mobile movement data to look at Americans' out-and-about behavior by county in early February versus late April.
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Boomers in Retail: It's Time to Re-Engage With the Forgotten Generation
Feb 14, 2020, 08:00 AM by Tracey MatchettFull story
As retailers reinvent physical and online shopping channels, it's essential to focus on and accommodate the growing and changing boomer opportunity.
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15-Minute Fundraising Podcast: Data Driven Fundraising with Allen Davidov
Feb 11, 2020, 10:18 AM by Environics AnalyticsFull story
Not-For-Profit practice lead Allen Davidov explains how data can positively influence creative and language in direct mail and digital campaigns.
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CIO Techie: Mobile Analytics in Action
Oct 22, 2019, 16:38 PM by Paul TyndallFull story
Who shows up when New York throws a party? See how Paul Tyndall uncovers valuable attendee insights using mobile analytics.
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Direct Marketing News: Investing In privacy and security
Aug 8, 2019, 10:23 AM by James SmithFull story
Good companies talk about privacy and security; great ones back their words up with third-party audits. James Smith explains why Environics Analytics spends so much time, energy and resources to protect client privacy.
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The Insurance Podcast: How to improve the customer experience within the insurance marketplace
Jun 11, 2019, 10:32 AM by Pete TessierFull story
Data is everywhere in the insurance industry, but Stan Ivankovic explains why the insurance sector needs more data to get a more complete view of their customers.
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Municipal World: Using neighborhood data to increase engagement, make better decisions
Jun 4, 2019, 12:11 PM by Meath C.Full story
Municipal governments collect treasure troves of data about their citizens. They must harness such data to deliver better services while remaining privacy-compliant.
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BBC News Canada: Why Canada is a guinea pig for global markets
May 13, 2019, 20:40 PM by Jessica MurphyFull story
Danny Heuman, Chief Analytics Officer at Environics Analytics, talks to BBC News Canada about why companies look north when they need a test market.
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Financial Post: Move over, millennials — baby boomers are the ultimate untapped market
Apr 2, 2019, 15:00 PM by Ellen SamekFull story
"They’re active, healthy, they have money to spend, they’re interested and they’re curious." So why aren't more companies trying to draw them in?
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Direct Marketing Magazine: Making sense of data trails
Mar 1, 2019, 10:31 AM by Danny HeumanFull story
Big data can help organizations get closer to the answers they are looking for, but geodemography is what makes these data actionable.
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Direct Marketing Magazine: Using mobile analytics to profile consumers and target retailers.
Feb 10, 2019, 16:46 PM by Oscar ZaragozaFull story
Attracting aspirational and luxury brands to a mall is tough at the best of times. See how J. Richard Hill & Co. worked with Environics Analytics to solve this challenge.
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Total Retail: Strategies to bridge the physical and digital retail divide.
Jan 11, 2019, 07:59 AM by Tracey MatchettFull story
The growth of online shopping will not be the demise of physical stores, but it will require brick-and-mortar retailers to change their thinking.
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The Globe and Mail: Do Canadians have to choose between privacy versus quality data?
Nov 5, 2018, 14:38 PM by Jan KestleFull story
Having access to accurate data is crucial to policy makers and citizens alike as they inform cost of living increases and many other socioeconomic issues.
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The Globe and Mail: Data can make our lives better, but proceed with caution
Apr 2, 2018, 16:08 PM by Jan KestleFull story
Evidence-based and data-driven are the new buzzwords for decision making in business, government and social-service organizations. Addressing issues of privacy, consumer protection and transparency should always be top of mind.
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CTV News: Environics Analytics provides expert analysis during 2016 U.S. election
Nov 8, 2016, 09:56 AM by Environics AnalyticsFull story
Rupen Seoni, SVP Environics Analytics, joins CTV News Channel’s panel of experts to discuss results of the 2016 U.S. presidential election.
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Retail It Insights: Saks Fifth Avenue and Nordstrom expand into Canada
Jan 29, 2014, 05:23 AM by Anna Rose WelchFull story
Analysts expect Canada’s $2.15 billion luxury industry to be bolstered as U.S. companies begin expanding across the border.
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The Globe and Mail: What voters drink reveal how voters vote
Jan 14, 2014, 05:24 AM by Beppi CrosarialFull story
Fans of clear spirits, vodka and gin, tend to back the Democratic party. Those favoring amber liquor are more in step with Republicans. Do Canadian tastes follow suit?
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The Globe and Mail: The battle for Canada’s big spenders
Aug 7, 2013, 05:44 AM by Marina StraussFull story
The growth in the number of wealthy consumers in Canada is leading to increased competition in the higher-end retail market.