Helping retailers win by making evidence-based decisions.
With a wide range of customized applications, such as forecasting sales for retail sites, merchandize mix optimization, predictive analytics and customer journey analytics, we work with you to help identify growth opportunities and build stronger customer connections.
Identify your best customers
Develop a holistic picture of who your customers are, what they buy and how they consume products. Deepen your insights and build personas that can be used to segment customers and deliver personalized offers and services. Create loyalty programs based on user behavior or the optimum media mix to reach your customers.
Optimize site locations
Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to find your best customers, optimize existing store footprint, identify underserved markets for potential expansion or estimate any site’s retail opportunity.
Enhance the customer experience
Align your brick and mortar locations with your digital channels to create a consistent customer experience. Create e-commerce strategies based on spending habits or leverage tools such as mobility analytics to map the customer journey and see where your customers go before and after shopping at your store.
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“Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”
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“After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”
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“The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.”See the Case Study keyboard_arrow_right , opens different site -
“In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."
Retail Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Meet Sean Moloney
Senior Vice President and Practice Leader
As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
Want to know more about our Products and Services?
Get in touch. We're ready to help.
We Know Data
Enhance your transaction and customer data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, lifestyle, behavioral and geographic. Here is a sample of databases developed to support the retail industry.
Segmentation - PRIZM® Premier
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.
Claritas Pop-Facts® Advanced
Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Behavioral - Consumer Profiles
Understand the purchasing behaviors, product consumption, media preferences. attitudes and lifestyle of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.
Demand - Consumer Buying Power™
With Consumer Demand, create area rankings and understand current household spending habits by line item and retail store type. Analyze five-year consumer expenditure trends based on growth rates and area demographic changes.
Frequently Asked Questions
To effectively build a seamless shopping experience, retailers must first develop a deeper understanding of their customers and their journey. New tools such as mobility analytics can not only map the customer journey to your stores but can also allow you to see which other stores their customers are visiting. You can also establish a geofence to bring customers off the sidewalk into your store through offers sent to their mobile phone. Contact us to discover how
By combining your store data with privacy-compliant third party data, you can gain deeper insights into who your customers are, their values and purchase behaviours. These personas can be used to segment your customer base and then create personalized loyalty programs, product recommendations, exclusive events and offers. See our databases
ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 22,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. In addition, we also offer two location based platforms: SPOTLIGHT and iXPRESS. See platform comparison chart
We offer a full range of data services and analytics consulting. Our retail practice leaders have the broad strategic expertise and deep sector experience to help address your key business challenges. We can help you assess your data and develop a roadmap of analytical priorities. Get in touch to learn more., opens different site
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416, opens different site), AICPA (American Institute of Certified Public Accountants, opens different site) and HIPAA-HITECH, opens different site.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation, opens different site (GDPR). See our databases, opens different site
Why us?
From data supplier, opens different site to full-service data and analytics consultancy, opens different site, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.
Retail Insights and Industry Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
ICSC RECon 2018 Recap
How shopping centres can use data to find the right marketing strategies.
PRIZM is a registered trademark of Claritas, LLC.