Government
Power your public programs with data analytics.
Make data driven decisions that help improve the quality of life for the communities you serve. From data enhancement to behavioural insights and community analysis, we work with government agencies to improve efficiencies, reduce costs and achieve better outcomes for public programs and initiatives.
Gain a deep understanding of your citizens
Use segmentation and behavioural insights to understand the values and attitudes of those living in your communities. Create healthier, safer environments by determining essential services levels based on citizen profiles and then deliver effective communications and media channel strategies. Reinvent how you deliver programs using demographic trends and data such as lifestyle, ethnicity, acculturation, language use or rates of crime in a given area.
Develop communities and evaluate catchment areas
Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and spatial analytics. Plan your communities based on the latest demographic data and neighborhood trends, attract new business and spur retail development in your economic centers using location intelligence and determine the optimal mix of products and essential services for a specific location or area.
Enhance your data and improve decision making
Combine your data with our reliable, privacy compliant data to broaden your analytical capabilities. Meeting the highest quality standards, our data integrates with leading GIS software to help you perform forecasting, identify patterns and analyse trends. Using our demographic and financial databases, you can estimate variables such as daytime demand, understand your constituents’ net worth or find the highest concentration of young families in any geographic area.
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“Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.” -
“The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modeling are tools you can use to extract the maximum value from the relationships you have with your customers.”See the Case Study keyboard_arrow_right , opens different site
Government Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Meet Sean Moloney
Senior Vice President and Practice Leader
As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
Want to know more about our Products and Services?
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We Know Data
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioural and financial data. Here are a few of our reliable and up-to-date databases that support the public sector.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.
Track neighborhood growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Enhance what you know about who visits public amenities such as festivals, public squares, libraries and recreational centers. Mobile analytics can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns.
Working with popular GIS software products, link your internal data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis.
Frequently Asked Questions
One of today’s competitive advantages is the ability to move quickly. Data analytics can provide you with up to date information on where to expand, establish or relocate stores by visualizing the commercial and/or residential real estate markets. By augmenting your data with third-party sources such as demographic, segmentation, location or geographic databases, you can build a real estate strategy, based on consumer and market trends, to attract retailers. Contact us to discuss your data and analytics needs
By combining your citizen data with privacy-compliant, authoritative databases, you can gain deeper insights into who lives in your catchments, what is important to them and how they consume services. These personas can be used to segment your constituent base and through location intelligence, you can determine the optimal mix of essentials services for a specific location or within a particular region. See our databases
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416, opens different site), AICPA (American Institute of Certified Public Accountants, opens different site) and HIPAA-HITECH, opens different site.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation, opens different site (GDPR). See our databases, opens different site
We use systems such as ArcGIS, Maplnfo and Alteryx, along with complex geospatial techniques, to provide advanced spatial analytics that support your strategic, tactical and operational initiatives. Our partnerships extend with leading geographic business intelligence platforms such as Alteryx Designer from Alteryx Inc. which offers analysts flexible solutions through the rapid execution of calculations, formulas and methodologies, and esri Business Analyst® for trade area analysis, site selection, customer prospecting and target marketing. Contact us to learn more.
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
Public Sector Insights and Industry Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
See how data-based avatars helped the City of Toronto connect with hard-to-reach parts of the community.
Recapping the DMA's annual data-driven marketing conference.
PRIZM is a registered trademark of Claritas, LLC.